A new partnership brings together BAPE®, Spotify, and Central Cee’s brand SYNA for an exclusive capsule designed under the UK rapper’s creative direction. The collaboration reflects a shared focus on music and culture, and it also gives Central Cee a platform to translate his visual ideas into apparel. Since the project builds around a cross-industry approach, it aims to merge style, sound, and identity in a single storyline.
Design Inspiration and Key Pieces
The collection takes cues from the well-known purple BAPE® hoodie, which has long stood as a major reference point in hip-hop fashion. This color theme appears across several pieces, including a puffer jacket inspired by a purple BAPE® look Central Cee has appreciated for years. The lineup also features a football jersey and the “Synning BAPE” graphic tee, each reworking BAPE® design cues through a SYNA lens. Because music shaped the creative direction, every garment ties back to a specific song idea, and select labels include discreet links to a playlist curated by Central Cee. The capsule rounds out with BABY MILO® graphics that reflect London’s youth culture. Central Cee noted, “I felt confident I could creative direct this three way collab between BAPE® x SPOTIFY x SYNA. I’m looking forward to seeing people out in the world wearing the pieces.”
Global Release Details
The capsule releases worldwide on November 25 through select BAPE STORE® locations, online platforms, and SYNA’s online store. Since the collaboration blends fashion, music, and personal influence, it aims to connect with audiences across all three spaces.