The North Face Japan has introduced a culturally driven collaboration that bridges traditional Japanese craft with advanced material innovation. By working with SASHIKO GALS, an artisan collective based in Ōtsuchi, Iwate Prefecture, the brand reframes technical outerwear as collectible, wearable art. Rather than focusing solely on heritage, the project positions hand-stitching as a viable component of modern, sustainability-led design.
Product and Innovation
At the center of the release is the Nuptse Hanten Sashiko Jacket. For the first time, the 1992 Nuptse silhouette has been reinterpreted through the form of a hanten, a traditional Japanese winter coat. As a result, the jacket adopts a relaxed, zipless structure while preserving the insulation performance associated with the Nuptse line. In a further step toward material innovation, the BP Nuptse Hanten uses Brewed Protein™, a lab-grown, petroleum-free fiber developed by Spiber.
Each garment features meticulous hand-stitching, ensuring that no two pieces are identical. Consequently, visible stitch patterns and surface variations function as defining characteristics rather than imperfections. The capsule also includes BP Nuptse Down Sashiko Booties and heavyweight cotton T-shirts, both reinforced with sashiko thread to emphasize durability and craft continuity.
Release and Market Positioning
The collection adopts a strictly limited distribution model. It will be available exclusively at The North Face ALTER in Harajuku, Tokyo, starting December 27. Meanwhile, the flagship BP Nuptse Hanten Sashiko Jacket carries a retail price of ¥550,000. Through controlled availability and elevated pricing, the project signals a strategic shift toward cultural capital and long-term brand value rather than volume-driven sales.