Artist Salman AlNajem presents A97AB, a pair of plush dolls designed to reflect the Khaleeji people and culture through a playful lens. At its core, the project draws on everyday regional experiences. Moreover, it highlights family warmth, close friendships, and shared routines that shape daily life. As a result, the dolls translate familiar social dynamics into a tangible form.
Connection Beyond the Object
Beyond their visual appeal, A97AB operates as a reminder of human connection. In this sense, the project emphasizes how relationships create cohesion within communities. Additionally, the lighthearted design encourages approachability rather than spectacle. Consequently, themes of friendship, affection, and belonging take precedence over novelty.
Shared Identity Made Tangible
Through this approach, cultural experience becomes tangible and accessible. While the forms remain playful, the intent is grounded in representation. Therefore, the plush dolls function as both objects and symbols of shared identity. Ultimately, A97AB frames culture as something lived and felt, rather than simply observed.