Manufacture des Montres Niton S.A. has formally returned to the luxury watch market with a limited production launch that signals a renewed commercial and technical direction under new leadership.
Brand revival and heritage positioning
First, the historic Swiss house has confirmed its contemporary revival under the leadership of Leopoldo Celi and Yvan Ketterer. At the same time, the relaunch centers on PRIMA, the first model of the new era, which directly references the company’s 1919 founding. Moreover, the watch revives the brand’s digital jump-hour concept, originally registered in 1928, and positions it as a defining element of the modern collection. As a result, the product strategy emphasizes historical continuity while reintroducing the Maison’s technical identity to today’s high-end mechanical segment.
Niton introduces PRIMA as a revival model, reinterpreting a past design with updated materials and contemporary detailing. 
Niton introduces PRIMA as a revival model, reinterpreting a past design with updated materials and contemporary detailing. 
Niton introduces PRIMA as a revival model, reinterpreting a past design with updated materials and contemporary detailing.
Technical architecture and movement credentials
At the core of PRIMA is a “central totem” dial architecture developed to enhance legibility and mechanical pacing. Specifically, the display combines a digital hour aperture at 12 o’clock, a rotating central disc for minutes, and a sweeping seconds hand positioned at 6 o’clock. Meanwhile, the watch is housed in a rounded rectangular case measuring 27 mm by 35.5 mm with a 7.9 mm thickness.
Powering the model is the in-house manually wound caliber NHS01. Notably, it carries both the Geneva Seal and ISO 3159 Chronometer certification, making Niton the first independent watch brand to launch a movement with both credentials at debut. In addition, the caliber delivers a minimum 72-hour power reserve and integrates a stop-to-zero mechanism for precise synchronization. Furthermore, the movement features a striking jump-hour system that emits a subtle mechanical sound at each hour change.
Limited production and pricing
The PRIMA is available for inquiry through the brand’s official website. However, total production is limited to 38 pieces. Of these, 19 examples will be produced in platinum and 19 in rose gold. Consequently, the model targets the ultra-low-volume, high-value collector segment. Prices range from CHF 44,750 to CHF 47,750, or approximately USD 57,556 to USD 61,414.