JAZ Hotel Group, one of the region’s leading hospitality groups with a portfolio spanning hotels, cruises, and leisure experiences, announces the launch of JAZ Elite Hotels, a new brand identity bringing together a curated selection of its most distinctive high-end properties. Marking a clear shift in direction, JAZ Elite Hotels reflects a redefining coastal luxury across the world’s most alluring shores, where experience, setting, and atmosphere shape the stay as much as service itself. Rather than expanding its footprint, the group is focusing on elevating the experience, creating a curated portfolio that feels intentional and distinctive, aligned with how people travel today, ushering in a new era for JAZ Elite Hotels.
For over two decades, JAZ Hotel Group has built a strong presence across key destinations, known for its consistency and accessibility within the hospitality space. With JAZ Elite Hotels, the group enters a more defined territory, one that prioritizes individuality over uniformity and depth over scale, responding to a new generation of travelers seeking connection, atmosphere, and meaning in where they choose to stay.
JAZ Elite Hotels brings together a collection of beachfront sanctuaries where contemporary design meets pristine nature, JAZ Elite Crystal in Almaza Bay, JAZ Elite Asteria in Sahl Hasheesh, JAZ Elite Riviera, JAZ Elite Amara and JAZ Elite Maraya in Marsa Alam, JAZ Elite Palace in Sharm El Sheikh, JAZ Elite Casa Del Mar in Hurghada, and JAZ Elite Aurora in Zanzibar, with further additions planned to open in 2026, including JAZ Elite Cavo in Sokhna and JAZ Elite Nejma in Marsa Alam.
Each destination offers a distinct experience, defined by its location, architecture, design, and the character of its surroundings. At its core, JAZ Elite Hotels reimagines the traditional all-inclusive concept, shifting it from a fixed model into a more fluid and personalized experience. Guests are given the freedom to shape their stay through a range of curated dining through JAZ Flavors, integrated wellness offerings through Mividaspa, and curated
experiences, creating a seamless and adaptable approach to hospitality.
This evolution comes at a time when global travel is shifting toward more experience-driven forms of luxury, where guests place equal value on how a place feels as much as how it functions. JAZ Elite Hotels responds to this shift by creating environments that are immersive, emotionally engaging, and rooted in their surroundings.
As Alaa Akel, Chairman and CEO of JAZ Hotel Group, comments: “JAZ Elite Hotels represents a natural evolution of how we see luxury today. It is not about doing more, but about doing better, refining what already exists and shaping experiences that feel more intentional, more connected, and more distinct to each destination.”
With JAZ Elite Hotels, JAZ Hotel Group sets a new direction for its high-end portfolio, reinforcing its role in shaping a more contemporary vision of luxury hospitality across the region, where experience led-travel feels more connected.