Al Ghurair Mobility has launched MHERO in the UAE, introducing Dongfeng Motor Corporation’s premium SUV brand to the local market as part of its strategy to expand its high-end automotive portfolio.
The launch includes the MHERO I and the all-new MHERO II, with the brand opening its first showroom in Deira, Dubai. Additionally, Al Ghurair Mobility plans to expand its footprint with a showroom and service centre in Abu Dhabi, as well as a dedicated service centre in Al Quoz, Dubai.
Premium SUV range targets luxury and off-road segments
MHERO enters the UAE as a premium SUV brand that combines luxury, advanced technology and off-road capability, targeting customers seeking both urban refinement and all-terrain performance.
The MHERO I delivers 804 horsepower, 1,050 Nm of torque and a combined driving range of up to 825 kilometres.
Meanwhile, the all-new MHERO II is positioned as a technology-focused SUV, offering 677 horsepower, 848 Nm of torque and a combined range of up to 1,300 kilometres.
“The UAE is a dynamic and highly sophisticated market where customers expect quality, innovation, and excellence. We are confident that, in partnership with Al Ghurair Mobility, MHERO will meet and exceed these expectations. Al Ghurair shares our long-term vision and commitment to delivering a premium customer experience, making them the ideal partner to introduce the MHERO brand in the UAE and build a strong, sustainable presence in the market,” said Wu Jinxiang, General Manager, Dongfeng Motor Corporation.
John Iossifidis, Group Chief Executive Officer of Al Ghurair, said, “The launch of MHERO in the UAE marks an important milestone in Al Ghurair’s journey to shape the future of mobility across the region. Guided by our purpose of ‘In pursuit of better,’ we are proud to partner with Dongfeng to bring advanced mobility solutions to a market that embraces innovation and premium experiences. By combining Dongfeng’s global technical expertise with Al Ghurair’s deep understanding of the region, we are introducing a brand that reflects the ambition, performance and forward-looking spirit of the UAE, making it the ideal home for MHERO’s next chapter.”
UAE expansion strategy
Al Ghurair Mobility said the MHERO range has been engineered to perform in the UAE’s climate and terrain, supporting both urban driving and off-road use.
The company has opened its first MHERO showroom in Deira, offering customers access to the brand’s vehicle range and bespoke configuration options. Furthermore, upcoming facilities in Abu Dhabi and Dubai are expected to strengthen the brand’s after-sales network and support its long-term growth strategy in the UAE.