CASIO Middle East has partnered with Melodica to inspire families across the UAE to begin their musical journey this summer through a special promotion combining premium digital pianos with professional music instruction.
For a limited time, customers who purchase selected CASIO CELVIANO AP Series digital pianos from Melodica stores across the UAE or through Melodica’s online platform will receive a complimentary first piano lesson with one of Melodica’s professional instructors.
The initiative brings together CASIO’s advanced digital piano technology and Melodica’s award-winning music education expertise, offering aspiring musicians a comprehensive introduction to piano.
Encouraging Creative Learning This Summer
As families seek productive and engaging activities during the summer months, learning the piano provides a valuable alternative to screen-based entertainment. Piano education helps develop creativity, concentration, confidence, and discipline while introducing learners to a lifelong skill.
The promotion is designed to support a wide range of learners, from young children discovering music for the first time to adults returning to the piano after years away. Families can also enjoy learning together, making music a shared experience at home.
By pairing a high-quality instrument with expert guidance, the collaboration aims to make the first steps into music education more accessible and enjoyable.
A CELVIANO Piano for Every Player
The promotion includes five models from the CASIO CELVIANO AP Series, each designed to suit different playing styles, experience levels, and home environments.
CELVIANO AP-750
At the top of the range is the CELVIANO AP-750, offering CASIO’s most advanced piano experience.
The model features the Grandphonic Sound System, which uses four channels and eight speakers to create an immersive listening experience. CASIO’s AiR Grand Sound Source reproduces the tonal characteristics of renowned concert grand pianos from Berlin, Hamburg, and Vienna.
The Berlin Grand sound was developed in collaboration with the prestigious German piano manufacturer C. Bechstein, while spruce-wood hybrid keys provide an authentic touch and response.
CELVIANO AP-550
The AP-550 delivers a balance between advanced performance capabilities and everyday practicality.
It incorporates the same Smart Hybrid Hammer Action keyboard found in the flagship AP-750 and includes two grand piano tones, along with CASIO’s Multi-Dimensional Morphing AiR Sound Source, enabling expressive, dynamic performances.
CELVIANO AP-300
Designed for first-time home piano owners, the AP-300 combines realistic piano sound with an elegant furniture-style cabinet.
A gold-trimmed, soft-close key cover enhances its aesthetic appeal, making it a natural addition to living rooms, study spaces, or dedicated music rooms.
CELVIANO AP-S450
The AP-S450 offers many of the premium touch and sound features of the AP-550 while maintaining a slimmer, space-saving design suitable for modern homes.
CELVIANO AP-S200
For apartments and smaller living spaces, the AP-S200 provides a compact solution with a depth of just 299mm.
Despite its slim profile, it features Smart Scaled Hammer Action keys and built-in Bluetooth connectivity, allowing users to connect with compatible learning tools and digital devices.
Extending Learning Beyond the Classroom
In addition to the complimentary lesson, customers can continue their musical development through the free CASIO MUSIC SPACE application, which is compatible with all featured CELVIANO models.
The app includes a range of interactive learning tools, including:
- Piano Roll visual learning features
- Digital sheet music
- Adjustable practice tempo controls
- Performance scoring
- Recording capabilities
These features enable learners to practice independently, track progress and build confidence between lessons.
Supporting Musical Development Across the UAE
The partnership reflects a shared commitment by CASIO Middle East and Melodica to make quality music education more accessible.
By combining professional instruction with advanced digital piano technology, the initiative provides aspiring musicians with the tools and guidance needed to begin learning with confidence.
The promotion is available for a limited time at Melodica stores across the UAE and on Melodica’s online store.
For families looking to turn the summer break into a rewarding, creative experience, the collaboration offers an ideal opportunity to start a lifelong musical journey.