Dubai Culture and Arts Authority has announced du, from Emirates Integrated Telecommunications Company (EITC), as the 5G telecommunications partner for Sikka Art and Design Festival 2022, which will take place from March 15 to 24, and will feature a variety of creative activities and exhibitions.
Under the terms of the agreement, du will deliver high-speed internet to the festival’s tenth edition in order to support the new media initiatives featured in the programme. Metaverse shows, art workshops, and interactive installations are among them.
The Sikka Art and Design Festival will take place in Al Fahidi Historical Neighbourhood for ten days, from 6 p.m. to 11 p.m. on weekdays, 2 p.m. to 12 a.m. on Saturday, and 2 p.m. to 11 p.m. on Sunday, and will be open to visitors to wander its alleyways and explore the distinguished activities. This event will run through mid-April as part of the ‘Dubai Destinations – Dubai Art Season’ promotion, which is overseen by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council.
‘Mandarinizer,’ an interactive piece that replicates visitors’ photos against thousands of Chinese characters on a mirror-like wall; and ‘Unconscious,’ which illustrates how an artwork develops across three stages: physical, digital, and virtual. Participants who are interested will have the option to assist with workshops on new media and a variety of other unique events.
