Emirates will soon launch its NFTs for its consumers, staff, and the company and will be creating exciting metaverse experiences. The airline, which is known for its cutting-edge products and exceptional customer service, announced today its plans to create signature brand experiences in the metaverse, as well as collectible and utility-based NFTs. The first projects are already in the works, with a launch date in the near future.
The airlines recently stated that the Emirates Pavilion at Expo 2020 will be transformed into an innovation center, drawing talent from all over the world to bring the airline’s future-focused projects, such as metaverse, NFTs, and Web3, to life.
HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates, said: “In areas like virtual assets, artificial intelligence, and data protection, Dubai and the UAE are leading the way in the digital economy, with a clear vision backed up by practical policies and regulatory frameworks.
“Emirates has always embraced innovative technologies to improve business operations, expand our customer offerings, and broaden the talents and experiences of our staff. We are excited about the future potential in the digital realm, and we are making a big financial and human resource investment to build products and services that will bring revenue, brand experience, and business efficiencies using new technology.
Emirates is no stranger to providing digital experiences and engaging with consumers, having pioneered web virtual reality technology and its Emirates app more than 5 years ago, providing an immersive 3D, 360-degree picture of its cabin interior experiences onboard.
Customers can use the 3D seat map to explore their seats before checking in online, and potential customers can reserve their favorite seats directly from the 3D environment. This award-winning technology works with any device and doesn’t require any additional software or plug-ins.
The VR tour displaying future airplane cabin interiors was the most popular attraction among the “future of commercial aviation” themed activities at the Emirates Pavilion during Expo 2020 Dubai.
It was the first airline to release a virtual reality software on the Oculus store last year, providing customers with precise, life-size, and interactive cabin interior experiences onboard Emirates’ flagship A380 and Boeing 777-300ER Gamechanger aircraft. Users can, for example, “pick up” goods from the Onboard Lounge, “switch on” the Shower Spa, or “shut” the private suite doors behind them.
The VR tour displaying future airplane cabin interiors was the most popular attraction among the “future of commercial aviation” themed activities at the Emirates Pavilion during Expo 2020 Dubai.