For Emirati Women’s Day, Level Shoes collaborates with Dubai Culture and Arts Authority (Dubai Culture) to give three female trailblazers – visual artist Maryam Taher, self-taught digital creator Noora Al Serkal, and electrical engineer and artist Duha Al Hallami – a platform to amplify Emirati women’s voices and motivate future generations.
This partnership with Dubai Culture for Emirati Women’s Day is the first of many that we will have, and it is very meaningful to us! Since Level Shoes is a locally produced company, I wanted to collaborate with a prominent figure in the creative sector who shares our commitment to entrepreneurship, creativity, and community-driven principles. We are extremely grateful that our platform can support Dubai Culture in giving up-and-coming artists a platform to tell their story.
Dubai Culture is dedicated to enhancing and fostering the art and cultural landscape in the UAE, much like Level Shoes. The motivational video campaign inspires younger Emirati creatives to pursue their aspirations while recognizing the budding artists and their ever-evolving accomplishments. Duha AlHallami stated, “The campaign gave me a sense of limitless possibilities.” “They assisted in the realization of my ideas, so it seemed like a true cooperation.”
Each highlighted artist will also receive a commission from Level Shoes to produce content for the company’s next initiatives in an effort to further showcase their self-taught craft. Level Shoes collaborates with these strong women to provide them access to a local platform.