James Lewis, a 25-year-old graphic artist from Cardiff, Wales, curates content and creates famous cartoon characters for his social media followers on TikTok and Instagram. With clients like Pepsi, Wix.com, BBC, Samsung, and so many more, one can understand the passion and skill James brings to the scene with his artwork.
Calligraphy is James’ preferred weapon of choice as he shares his creativity with the world. After losing his parents to natural causes, he found the creative route to be a positive way to look forward in life. Crediting Lynne Appleyard from Barry Island, from whom he rented a place to stay, gave him the courage to experiment and forge his future. That is where he started with typography and lettering, which has now garnered popularity on social media and amongst clients that have become frequent collaborators with James.
Collaboration with brands is its real identity of James. Recently, he had the opportunity to design Rolls Royce’s logo on their SUV for an internal event. For Rick and Morty fans, he is the artist behind composing Season 5’s awareness launch social media art.
Right now, he works from a permanent studio space at Cardiff Museum Place, with a packed schedule from 9 AM to 6 PM. James confesses that during the early days, creating art to earn enough through commissions was a challenge. But, with time and personal branding, he has been able to forget about the problem altogether and focus on improving the quality of his work.
“The key to making good content is consistently putting out content that you enjoy making,” says James. In 2020, he changed his focus to content creation and character painting full time, which he shares with his followers on TikTok and Instagram. During this year, James founded Precise Art, which strives to solve every budding artist’s problem – finding the right materials to use. Sharing his tips and choices of brushes and paints encourages new artists on the block to jump right into composing their artworks.
“When you turn your passion into a career, you can easily lose sight of why you started, so just remember to enjoy the process.”
James Lewis recently launched his first exclusive 3D font, VERSA which has been bought by designers all over the world. With this massive success, this graphic artist has worked with global brands on a range of collaborations. Next year, he will be launching a range of acrylic paints to pair perfectly with his best-selling brushes.
Today, James is thinking about his future and has aspirations to expand his product range. He also wishes to continue running workshops to help and inspire other budding creatives around the world. Tapping into his experience as a keynote speaker at the Made by Few creative conferences in Arkansas, James wants to explore public speaking in the future and raise awareness on mental health, creativity, and growing his brand.