Phillips will sell its first NFT by digital artist Mad Dog Jones (Michah Dowbak) in an online sale that will run from April 12–23, with bidding starting at $100.
The fully digital piece, titled REPLICATOR, is an “NFT experience,” according to Phillips statement on the piece, which is designed to self-produce 7 unique NFT “generations” in a 28-day cycle. The original NFT set to be auctioned is an image of an urban night scene. At its center is a photocopy machine; its screen reads “Ready to replicate.” From that illustration, the work will produce one new NFT per month, with every subsequent cycle producing one less artwork.
“REPLICATOR is the story of a machine through time. It is a reflection on forms of past groundbreaking innovation and serves as a metaphor for modern technology’s continuum,” the artist said in a statement. “Back in the day, photocopiers were revolutionary, and before that, fax machines. Look where we are today. I’m interested to see how collectors will respond as the work evolves and the NFTs in their possession continue to create new generations.”
Mad Dog Jones is currently included in the world’s first NFT museum exhibition, on view at UCCA Center for Contemporary Art in Beijing through April 4. The show appears to be of the pay-for-play nature, curated by a crypto-art company renting the UCCA Lab for the occasion.