Fosca Garcia, the ARTrepreneur behind a creative endeavor that blends art, self-expression, and community, is a dynamic force on a mission to ignite the sparks of imagination. With a rich background spanning the visual and performance arts, event production, theater, and film, Fosca’s journey is a testament to how artistic passion can shape a transformative venture.-Description
Fosca left a career in business to pursue her artistic passion. Her journey is a testament to the power of art to foster self-expression, build communities, and spread awareness. She’s involved in various art forms and supports emerging talents. Through her story, we explore the transformative potential of art and the importance of following your heart. It’s a world where self-expression reigns and art brings people together.
Could you please share some of the most interesting and memorable projects you’ve had the opportunity to work on during your journey as an ARTrepreneur?
I was invited to talk about art as a business, which was a memorable moment as I was just starting my business. I had the chance to explain step by step what’s important when starting an art-focused business. Another significant project was when I was entrusted with a festival project for Porsche, involving over 10,000 attendees. This was remarkable for my small brand, as I had to manage a large-scale project with limited resources. Over the years, we’ve partnered with renowned brands like Porsche, Spotify, Google, Dior, Sephora, Unilever, Dubai Culture, and World Art Dubai, which has been an incredible journey. These partnerships often came through referrals or recommendations from people who attended my workshops or saw my work on Instagram. This passion for creating art in unique ways and making extraordinary things happen has been the driving force behind our growth.
What are your plans for the future, and are there any exciting projects on the horizon that you could share with us?
I’m currently deeply involved in projects related to raising awareness, such as breast cancer awareness. I’m passionate about collaborating with like-minded brands.
Looking ahead, I’m saving for a mobile art initiative to reach more areas. I also plan to expand into merchandise when I renew my license. My dream is to have a mobile art caravan that can travel and bring art to different communities. It’s a challenging endeavor, but one I’m eager to pursue.
As an ARTrepreneur and host of art events and an observer of exceptional talent, what’s your take on Dubai’s current art scene and the potential you’ve encountered among artists who might redefine the artistic landscape?
The art market in Dubai is incredibly diverse, offering both the exclusive, high-end, and luxury segment for collectors and more accessible options for artists. It’s a realm where artists can decide how they want to express themselves, whether through exclusive and expensive pieces or works that value personal expression over financial worth. While I appreciate the diversity of styles and offerings, I’m more inclined to focus on my own unique approach to art. Competition isn’t a concern; every artist has their own distinctive style and audience. As Dubai continues to attract a diverse population, the art scene evolves, and new markets emerge. Dubai’s art landscape is ever-changing, which makes it an exciting place to be for both artists and art enthusiasts.
What message of inspiration and guidance would you like to impart to our readers, especially to aspiring young artists who might be looking up to you for advice and direction in their artistic journeys?
My core message is all about encouragement. In our art workshops, we’ve combined art with other activities. It’s a way to break through the initial hesitation some people have about embracing their artistic side.
Many folks, men and women alike, have untapped artistic potential. They often don’t see themselves as creative. But by connecting art to their existing passions, like sports or cooking, we can help them discover hidden talents.
The key message here is to say ‘yes’ to new experiences, even if they seem out of reach. Don’t let self-doubt hold you back. By stepping out of your comfort zone and trying something new, you’ll unlock your true potential. It’s a journey worth taking.