A prestigious international award recently honored a film that delves into the rich culinary traditions of Saudi Arabia’s Asir region. “Adventures in Saudi: Taste of Aseer” won the “Culinary Journeys” category at the International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT) International Food Film Menu 2024 awards.
Award-Winning Culinaryn Saudi Film Highlights Asir’s Rich Gastronomy
The film, moreover, is a collaborative effort between Saudi Arabia’s national tourism brand “Saudi, Welcome to Arabia” and CNBC. It effectively showcases the gastronomic heritage of Asir, while also highlighting its diverse landscapes and culture. Additionally, Asir’s cuisine, known for its strong farm-to-table ethos, remains deeply rooted in traditional methods that continue to thrive today.
Capturing Asir’s Culinary Journey Through Film
Featuring US travel influencer Mac Candee and his fiancée, Mabelle Chedid, as first-time visitors to Saudi Arabia, the film captures their journey through Asir. They explore the region’s mist-swirled mountain valleys, discover ancient cooking techniques, and savor dishes passed down through generations. The narrative also includes visits to traditional majlis, offering a comprehensive look at the hospitality and culinary arts of the Asiri people.
Asir Earns Global Recognition for Its Gastronomic Heritage
The award highlights Saudi Arabia’s expanding global reputation as a prime destination for authentic cultural and natural experiences. Additionally, the Saudi Tourism Authority has played a key role in promoting these stories, showcasing the Kingdom’s diverse regions on international platforms. Notably, IGCAT named Asir the World Region of Gastronomy 2024, marking the first time a destination outside Europe has received this distinction.
Promoting Saudi Arabia as a Global Cultural Destination
IGCAT’s Food Film Menu project aims to elevate awareness of cultural uniqueness and its role in combating climate change, spotlighting regions worldwide and their culinary heritage. IGCAT will feature the winning films, including “Adventures in Saudi: Taste of Aseer,” on its website and social media channels.
Facilitating Travel to Saudi Arabia Through the eVisa Program
Additionally, Saudi Arabia is continuously improving tourism by introducing its eVisa program, enabling visitors from 66 countries to conveniently obtain visas online. Along with this, the initiative provides special provisions for residents of GCC countries. Furthermore, it extends these benefits to UK, US, and Schengen visa holders, as well as residents of the UK, US, or EU.
