Rolex was founded in 1905 by Alfred Davis and his brother-in-law Hans Wilsdorf. The Rolex logo is built around the name itself, which was chosen since they thought it was easy to pronounce in any language and sounded like the winding of a watch when you say the name out loud. The crown connects to the company’s motto, “A Crown for Every Achievement”. This symbol harkens back to its illustrious history of innovation, quality, and the long list of firsts in the world of watches. The green and gold color palette further reinforces the ideas of wealth and prestige.
