Louis Vuitton, under Pharrell Williams’ creative direction, has unveiled its Spring 2025 menswear campaign, continuing the visionary designer’s LVERS manifesto. Set against the iconic backdrop of the UNESCO headquarters in Paris, the campaign highlights a young, diverse ensemble cast portrayed as next-generation diplomats.
A Global Vision of Style
The campaign, shot by photographer Stef Mitchell, emphasizes worldly elegance and cultural unity, echoing the themes from Pharrell’s runway debut last June at La Maison de l’UNESCO. The collection reflects a Mother Earth-inspired ethos, featuring elements like Air Afrique collaborations, LV football club-themed pieces, and an array of travel-ready trunks, clutches, and cases.
Louis Vuitton described the collection as “a wardrobe rendered in the nuances of skin tones of all the humans of the planet,” symbolizing the shared connections across cultures. The models don checkered suits, LV Airways flight jackets, and typographic button-ups, embodying the collection’s vibrant and future-focused aesthetic.
Product Highlights
The campaign showcases standout pieces, including the Speedy P9 bag, available in tonal black and faded fluorescent hues resembling sun-bleached designs. The accessories line also introduces the Millionaire 4.0 sunglasses, featuring frames and lenses inspired by skin tones, adding a touch of sophistication to the collection.
Pharrell’s Unified Agenda
Louis Vuitton’s Spring 2025 campaign is a visual manifestation of Pharrell’s LVERS philosophy, celebrating the shared human experience and the cultural threads that connect us globally. “From diplomat to explorer and leisure traveler, this collection means business,” the brand stated, emphasizing the versatility and depth of its designs.
Explore the full collection on Louis Vuitton’s official website and witness the embodiment of a new era in menswear under Pharrell’s artistic direction.