Reviving a Classic with a Community-Centric Twist
Saucony brings back its iconic Trainer 80 silhouette, a retro-inspired running shoe first launched in 1978. To commemorate its return, Saucony collaborates with two London-based communities: radio station Balamii and running collective Your Friendly Runners (YFR), embodying the brand’s community-driven ethos.
Trainer 80: A Blend of Heritage and Innovation
The Trainer 80’s design revolutionized running footwear with high-density EVA foam for enhanced comfort and responsiveness. The updated version retains its vintage aesthetics while incorporating modern details. Saucony’s mantra, “Run As One,” is echoed by the collaboration, highlighting the shared values of culture and connection.
Community Collaboration
Balamii’s James Browning and YFR’s Matt Horrocks emphasize the significance of community and cultural connection, with Horrocks stating, “It’s exciting to bring back a true OG style that still feels super relevant today.”
Purchase and Details
The revamped Trainer 80 is now available on Saucony’s website, alongside the campaign directed by Joe Howat.
