New Silhouette to Debut on Paris Runway
Pharrell Williams, creative director of Louis Vuitton Men’s, has unveiled the highly anticipated ButterSoft sneaker ahead of his fourth runway show for the brand. The show is scheduled for January 21 at 6:30 PM CEST in Paris, set to feature Louis Vuitton’s Fall/Winter 2025 collection.
ButterSoft Sneaker Highlights
The ButterSoft sneaker showcases prominent “LV” branding on the midfoot and boasts a sleek design reminiscent of Pharrell’s Ice Cream Boardflip silhouette from the mid-2000s and the Nike Cortez. Teased in over 40 colorways, the sneaker reflects Louis Vuitton’s fusion of luxury and streetwear.
Sneaker Launch and Availability
Details about the ButterSoft sneaker remain limited, as Pharrell has only revealed the design via his Instagram handle, @skateboard. The silhouette is expected to play a significant role in Louis Vuitton’s Fall/Winter 2025 lineup and is anticipated to hit stores in the latter half of the year.
Fans and fashion enthusiasts can expect more updates during the Paris runway show, including additional looks and insights into the brand’s upcoming collections.