Heinz has joined forces with GRAMMY-winning producer Mustard to introduce the limited-edition Mustard x Mustard collaboration, an innovative and unexpected fusion of music and food. Unveiled during the GRAMMY Awards ceremony, this launch marks a historic first for Heinz, as it debuts a new mustard offering for the first time in nearly a decade.
A Collaboration Decades in the Making
This collaboration is deeply personal for Mustard, who has been a lifelong fan of Heinz Mustard. Known for his chart-topping beats, Mustard is now stepping into the culinary world as Heinz’s first-ever Chief Mustard Officer.
“This collab coming to life is a big deal and something that has been decades in the making for me,” said Mustard. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get, and I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
The partnership goes beyond just launching a new mustard remix—Mustard will be actively involved in every step of the project, from creating exclusive recipes to hosting special events throughout the year.
Bringing Music and Flavor Together
Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, praised Mustard’s commitment to the project:
“Much like HEINZ, Mustard is someone who goes all in when he creates something. He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ. This partnership is a true remix of flavors, and we can’t wait for fans to experience everything we have planned for the year ahead.”
Where to Get the Limited-Edition Mustard x Mustard Sauce
The Mustard x Mustard sauce is set to be a collector’s item, with limited quantities available. Fans eager to get their hands on this exclusive flavor can visit the official Heinz website for early access and updates on upcoming events and promotions.
With music and food colliding in a way never seen before, this Heinz x Mustard collaboration is poised to become the ultimate remix of flavor and culture.
