As Formula 1 celebrates its 75th anniversary, LEGO is bringing the excitement of racing to fans through a major partnership. Announced last year, this collaboration includes at-race experiences, exclusive collectibles, in-store events, and digital content designed for motorsport and LEGO enthusiasts alike.
Formula 1 Fan Zones and LEGO Pit Shops
LEGO will introduce Fan Zones at 13 Formula 1 races in 2025, including Shanghai, Silverstone, Monza, and Las Vegas. These zones will feature interactive experiences such as Make and Take builds, photo opportunities, and displays of LEGO’s full Formula 1 collection, which includes all ten teams for the first time.
Additionally, 20 F1 events will host LEGO Pit Shops, offering attendees the chance to purchase sets from LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles.
Racing-Themed In-Store and Digital Activations
Select LEGO stores in Europe, North America, and China will offer special racing-themed activities. Fans can participate in a buildable steering wheel giveaway and test their creations on a Racing Ramp play zone. From March to June, LEGOLAND and LEGO Discovery Centers will also host Formula 1-themed build events.
Beyond physical activations, LEGO is expanding its F1 experience online. The LEGO Play app will introduce racing-inspired creative tools, while LEGO’s main website will feature a dedicated F1 game and themed content. A special LEGO Magazine issue in March will include a racing board game, followed by a LEGO Collectibles feature in July.
New LEGO Speed Champions F1 Sets Arrive in March
The highly anticipated LEGO Speed Champions Formula 1 sets launch on March 1. Each set, priced at $26.99 USD, includes roughly 250 pieces and is available for pre-order now. Fans can also tune in to the LEGO x F1 Live Stream on March 1 at 10:00 AM EST for more details.