TUMI is celebrating its 50th anniversary with the “Made for You Since 1975” campaign. The initiative highlights new collections while reflecting on the deep connection between TUMI’s products and their owners. For decades, the brand has been known for its blend of innovation, durability, and thoughtful design.
TUMI: A Journey Through Lisbon
Set in the scenic city of Lisbon, the campaign follows a diverse group of travelers, each showcasing TUMI’s signature pieces. Among the highlights is the Alpha International Dual Access Carry-On. This suitcase combines durability with a sleek design, offering smart organization for effortless packing. The 19 Degree collection, another standout, features lightweight luggage with a bold, sculpted look.
Honoring Peruvian Heritage
TUMI’s latest collection pays homage to Peru, the country that inspired its founding in 1975. The designs incorporate traditional Peruvian patterns, rich textures, and colors inspired by the nation’s landscapes and wildlife. This fusion of heritage and modern style creates pieces that are both functional and expressive.
Discover TUMI’s anniversary collection online and in stores.
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