BTS’ J-Hope offered a fresh look at the new Air Jordan 3 “Seoul 2.0” during a high-profile NBA game last night. The global music icon attended the Los Angeles Lakers vs. Golden State Warriors matchup, where LeBron James and Steph Curry both delivered standout performances. J-Hope showed up in style, wearing the unreleased “Seoul 2.0” colorway, giving fans a clear look at the sneaker ahead of its official release.
This updated pair appears to feature an off-white upper, rather than a bright white finish. One unique detail includes the South Korean flag, placed only on the tongue of the left shoe. As of now, the sneaker is set to launch on May 15 through Nike SNKRS and select retailers at a retail price of $200 USD.
A Legacy Reimagined
It’s been seven years since the original Air Jordan 3 “Seoul” dropped in honor of Seoul hosting the 1988 Summer Olympics. That initial release quickly became a collector’s item and remains highly coveted on resale markets today. Jordan Brand briefly revived the theme in 2020 with a limited women’s edition. Now, the “Seoul” design is making a bold return with a refreshed “2.0” version.
The Air Jordan 3 “Seoul 2.0” brings a vintage twist to the classic silhouette. Its white sole has a yellowed tint, offering a pre-aged aesthetic. The elephant print around the mudguard and heel counter shifts from the original black-on-gray to a two-tone gray treatment. Meanwhile, the heel branding remains classic with black “Nike Air” text. The collar showcases bold red and blue tones, now with updated texture.
What to Expect from the Release
While fans still await a full gallery of the sneaker, early teasers confirm that it will carry the South Korean flag again—though only on one shoe’s tongue. It’s unclear whether the inside tongue will include the Hangeul (Korean script) detailing as seen in past versions.
Jordan Brand has yet to share an official statement or full product imagery. However, the expected launch date remains May 15, with availability through Nike SNKRS and select retail partners.
Stay tuned for more updates as the release date approaches, and expect this drop to generate significant buzz among both sneakerheads and K-pop fans alike.