Pharrell Williams’ curated auction platform, JOOPITER, has launched a highly anticipated mini collection in partnership with Yoon Ahn, co-founder of Ambush, and the global K-pop group SEVENTEEN. Titled YOON x SEVENTEEN, the collection features limited-edition jewelry created to celebrate the group’s connection with fans—while supporting a global cause.
Following a successful collaboration with sacai, this marks JOOPITER’s latest move to blend design innovation with philanthropy. Notably, all net proceeds from the sale will go to UNESCO, the United Nations agency for education, science, and culture.
Symbolism in Design and Global Appeal
The collection includes two distinctive pieces. First is the Team SVT Colors Beads Necklace, a one-of-a-kind item featuring SEVENTEEN’s fan colours—Rose Quartz and Serenity. Designed as a tribute to their 13 members and 3-unit system, the necklace is made from sterling silver 925, resin pearl, and grass crystal.
The second necklace includes three symbolic charms. Each represents a core SEVENTEEN subunit: a speaker for the Hip-Hop team, a microphone for Vocal, and an XVII icon for the Performance unit. Together, these designs reflect the group’s spirit of unity and creativity.
A Shared Vision for Fans and Impact
Speaking about the collaboration, Yoon Ahn shared:
“What stood out to me about SEVENTEEN wasn’t just their presence—it’s how they connect with fans. That bond feels genuine and global. When Pharrell brought up the idea, it just made sense. Designing something that reflects that love and loyalty was exciting. I’d love to keep building together.”
The YOON x SEVENTEEN collection is available now exclusively on JOOPITER. Not only does the offering deliver standout design, but it also strengthens the growing intersection of entertainment, fashion, and purpose-driven commerce.