OMEGA has unveiled its latest horological masterpiece through an emotionally resonant campaign titled “my little secret,” highlighting the launch of the first-ever Aqua Terra in a 30 mm case size. This new collection was crafted in response to growing demand for elegant, versatile timepieces that suit the contemporary woman’s lifestyle.
Bringing together six accomplished women from fashion, film, music and art, OMEGA’s campaign explores the concept of intimate discovery. Each ambassador reveals the Aqua Terra 30 mm as a personal treasure — something too beautiful to keep secret.
A Collection Defined by Diversity and Craft
The new Aqua Terra 30 mm line offers 12 distinct references, each one showcasing a unique expression of style through vibrant dials and luxurious materials. Women can choose from refined options including 18K Moonshine™ Gold, 18K Sedna™ Gold, stainless steel, or two-tone combinations—each echoing OMEGA’s heritage of innovation and elegance.
What truly sets this launch apart is the mechanical artistry inside. OMEGA introduces two newly developed calibres:
- Master Chronometer Calibre 8750 – engineered for stainless steel and two-tone models
- Master Chronometer Calibre 8751 – featured in 18K Sedna™ Gold editions
Raynald Aeschlimann, President and CEO of OMEGA, remarked:
“The most beautiful part of the watch is the one you cannot immediately see. Our new calibres represent OMEGA’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”
The Ambassadors: Icons of Excellence
OMEGA’s campaign pairs each watch with a woman who embodies confidence, ambition, and individuality. The six faces of “my little secret” are:
- Ashley Graham – Model, entrepreneur, and body positivity advocate redefining beauty standards.
- Danielle Marsh – Artist and rising global K-pop talent with a unique vocal signature.
- Tems – Grammy-winning Nigerian singer-songwriter celebrated for her soulful, layered compositions.
- Marisa Abela – BAFTA-winning actress acclaimed for her roles in Industry and Back to Black.
- Ariana DeBose – Academy Award-winning actress known for her versatility in film and theatre.
- Sunday Rose Kidman Urban – The new face in fashion, bringing a fresh voice to modern elegance.
The Campaign: A Beautiful Secret Shared
Shot in rich tones and fluid sequences, the campaign includes portraits of each woman with her chosen Aqua Terra and a poetic short film. As the timepiece passes rhythmically between hands, it reflects the unspoken desire to share a deeply personal discovery.
The Aqua Terra 30 mm collection seamlessly blends technical mastery with aesthetic subtlety, offering a new lens on timeless beauty. As a piece to be worn and revealed with pride, it signals OMEGA’s commitment to precision, innovation, and emotional connection in modern watchmaking.