Bentley has revealed the EXP 15, a striking concept car that previews its fully electric future. The reveal coincides with the launch of its redesigned Winged B emblem—only the fifth update in the marque’s 106-year history. The unveiling took place at the brand’s new Design Studio in Crewe, underscoring a clear shift toward modernisation and sustainability.
EXP 15 Concept Signals Bentley’s EV Future
Serving as a full-size design study, the EXP 15 showcases Bentley’s vision for its first all-electric production vehicle, which is set to launch in 2026. Although it won’t enter production itself, the concept blends Bentley’s grand touring heritage with cutting-edge design cues.
Inspired by the 1930 “Blue Train” Speed Six, the EXP 15 embraces long, uninterrupted lines and a strong stance. Its illuminated upright grille, sculpted rear haunches, and active aerodynamic elements reinterpret Bentley’s legacy in the context of electrification.
The vehicle is built around an all-wheel-drive electric powertrain, emphasizing performance, comfort, and sustainability—three pillars Bentley aims to maintain in its electric lineup.
Interior Marries Craftsmanship with Innovation
Designed entirely in virtual reality, the cabin features a unique three-seat layout. It combines traditional British textiles with futuristic detailing and advanced materials.
Standout features include a transforming dashboard, a rotating passenger seat, and high-end finishes like jacquard silk and 3D-printed titanium. In a nod to luxury leisure, the trunk area converts into a premium tailgate lounge.
Every design choice aligns with Bentley’s goal of crafting an experience that is as refined as it is forward-thinking.
Updated Winged B Marks New Design Chapter
Alongside the EXP 15, Bentley introduced its newly redesigned Winged B logo. This marks the brand’s first emblem update in over two decades and the fifth since its founding in 1919.
“Created entirely in-house under Director of Design Robin Page, the new emblem embraces a modern aesthetic, featuring sharper, more dramatic wings and a jewel-like central ‘B’ inspired by luxury watchmaking.”
The updated badge removes lower feathering for a cleaner look and refines the inner diamond pattern. Additionally, the “B” centre jewel is now designed to stand alone across digital and product contexts.
Bentley will roll out the new emblem across all future models, beginning with the production version of the EXP 15 in 2026. This updated identity represents the brand’s ongoing commitment to precision, simplification, and modern luxury.