Burberry exceeded analysts’ expectations in its first-quarter fiscal year 2026 financial results, despite posting a 2% year-on-year decline in sales. The British heritage brand, under the creative direction of Daniel Lee, reported revenues of $580.9 million USD for the three-month period. Analysts had anticipated a steeper decline of 3%, making the latest figures a notable improvement from the previous quarter’s 6% sales drop. Following the announcement, Burberry shares rose by over 4%.
On a regional basis, the brand registered growth in the Americas and Europe, while sales in Asia declined—a region that represents a significant portion of Burberry’s global business.
Chief Executive Officer Josh Schulman, who joined the company one year ago, expressed confidence in the brand’s trajectory. “The improvement in our first-quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead,” he stated in comments reported by Reuters. “We are really pleased with the sequential improvement that we are seeing across the regions and particularly the shift to positive comps in America and EMEA.”
Acknowledging ongoing market challenges, Schulman added, “It’s a tough macro out there and we’re taking things step by step but we are optimistic about the quarters ahead.”
Burberry’s full Q1 FY2026 financial report is available for review online.