WASTED by Potato Head has introduced its first-ever homeware collection, Collection 001, in collaboration with acclaimed British designer Max Lamb. Rooted in Bali’s creative spirit and deep sustainability ethos, the new range turns eight local waste streams into inventive, functional design pieces. It reflects Potato Head’s guiding philosophy: “Good Times, Do Good.”
Crafted entirely by local artisans in Bali, the collection brings together traditional skills and circular design thinking. By working with Lamb, known for his process-focused and experimental approach, the brand seeks to create a blueprint for scalable, community-led circular design.
Eight Waste Streams, One Vision of Circular Creativity
Collection 001 draws on a wide mix of salvaged and repurposed materials—from recycled HDPE plastics and mouth-blown glass to spent cooking oil, old hotel linens, and compost-derived botanical dyes. Even Styrofoam and discarded oyster shells have found new purpose, reimagined into composite structures. This thoughtful selection highlights the hidden potential of everyday waste.
Techniques include indigo and marigold dyeing, plastic casting, ceramic glazing, and bamboo weaving. These methods celebrate material imperfections while showcasing the rich textures and tones that emerge naturally from reclaimed sources. Consequently, every item in the collection is unique, from marbled plastic chairs and refillable candles to ceramic vessels and handwoven bamboo seating.
Through its Community Waste Project and years of material research, Potato Head has developed a closed-loop system. Each product reflects a deep sense of place, process, and artisanal value. As Max Lamb puts it, “Designers have a responsibility to justify every product we bring into the world.”
Launching with Global Reach and Local Roots
WASTED by Potato Head’s Collection 001 launches globally online on August 4 at 8 a.m. GMT (4 a.m. EST), with in-store availability starting August 8, 2025. Beyond a debut line of homeware, the brand offers a replicable model for circular living—one that blends design innovation with local empowerment and sustainability.
By spotlighting Bali’s material intelligence and creative community, this collection bridges the gap between waste management and artful living, making a compelling case for conscious design.