Ralph Lauren has unveiled the trailer for its first animated short film, placing its iconic Polo Bear front and centre in a six-minute cinematic adventure.
Titled The Polo Bear Chronicles: Operation Black Tie, the film follows the brand’s beloved mascot on a daring art recovery mission. Viewers can expect moonlit galleries, secret side quests, and a dramatic finale at a polo match hosted on a private estate. The short is set to premiere on YouTube this Thursday, August 14.
First introduced to Ralph Lauren in 1990 as a birthday gift, the Polo Bear has become a symbol of the brand’s refined yet playful spirit. Over the decades, the character has evolved from a novelty figure into a global style icon, appearing across apparel, campaigns, and now, the big screen.
A Stylish Heist Story
The film’s trailer sets the tone with noir-inspired narration: “In a quiet Manhattan townhouse, where the jazz is smooth, the tailoring sharper than a switchblade, lives one gentle bear, with a taste for the finer things – and an unlikely sidekick: a streetwise pigeon.”
From chic brownstones to glamorous galas, the Polo Bear navigates the fashion world’s most exclusive settings, outfitting socialites and evading security—all without uttering a single word.
Release Details
Fans can stream the trailer now via Ralph Lauren’s official channels and catch the full premiere on YouTube on August 14.