Crossword Bookstores has launched its first international flagship outlet at Silicon Central Mall in Dubai, marking a major step in its three-decade journey. Known as India’s most iconic literary chain, the brand now brings its curated selection of books and warm, inviting spaces to a multicultural audience in the UAE.
The store spans 3,000 square feet and offers a thoughtful blend of international bestsellers, Arabic literature, and children’s favorites, along with cultural titles. Beyond books, visitors can explore a range of premium stationery, educational toys, and curated gifts. This mix positions the store as a destination for readers, families, and gift seekers alike.
A Space Designed for Discovery and Dialogue
“Crossword’s first international chapter opens in Dubai, a city that celebrates culture and diversity. This store embodies our vision to enrich lives through the power of books, offering readers not just shelves of stories, but an inspiring destination for discovery, dialogue, and connection,” said Aakash Gupta, CEO of Crossword Bookstores.
The design reflects a calm and inviting atmosphere, with oak wood finishes, soft neutral palettes, and an open layout that encourages relaxed browsing. This concept aligns with Dubai’s growing preference for experiential retail, offering more than just products—a holistic literary experience.
Expanding a Literary Legacy Beyond Borders
Crossword’s debut in Dubai underscores its ambition to share its literary heritage globally. The opening coincides with the company’s rapid growth plans, aiming for 150 stores by the end of 2025. Dubai’s cosmopolitan nature and thriving reading culture made it an ideal choice for this milestone.
Looking ahead, the store is set to host a vibrant calendar of events, including author meet-and-greets, storytelling sessions for children, interactive workshops, book clubs, and open mic nights. These initiatives aim to foster a strong reading community, continuing the legacy that Crossword has championed in India for years.