Abu Dhabi will host the fourth Skift Global Forum East (SGFE) later this year. This announcement, made at ITB Berlin, highlights a new partnership between the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Skift, a global travel industry platform. The event reinforces Abu Dhabi’s growing influence in the tourism and business sectors.
Saleh Mohammed Al Geziry, director general of tourism at DCT Abu Dhabi, emphasized the forum’s significance. He stated that hosting Skift Global Forum East aligns with the emirate’s goal of shaping the future of travel. The event will connect industry leaders, encourage knowledge exchange, and explore new growth opportunities in the Middle East and beyond.
A Premier Gathering for Travel Leaders
SGFE is an extension of the annual Skift Global Forum in New York, a key event driving innovation in the travel industry. The Middle East edition brings together top executives, creative thinkers, and industry experts to discuss emerging trends, technology, and investment opportunities.
Last year’s event in Dubai welcomed over 500 attendees from 32 countries. Discussions focused on experiential travel, artificial intelligence, and the evolving business landscape.
Rafat Ali, CEO and founder of Skift, expressed excitement about the upcoming event. He confirmed that the fourth edition of SGFE will take place in Abu Dhabi in the fourth quarter of 2025. The forum will feature expert speakers, bold insights, and valuable networking opportunities. Ali also highlighted Abu Dhabi’s cultural and business strengths, making it an ideal venue for the event.
Encouraging Innovation and Industry Growth
SGFE 2025 will introduce new initiatives to promote positive change in the travel industry. One key program, Meet Generation Next, will foster connections between established and emerging female leaders.
DCT Abu Dhabi’s vision aligns with SGFE’s focus on innovation, talent development, and sustainable tourism. Strategic collaborations like this enhance Abu Dhabi’s reputation as a center for business and knowledge exchange.
By hosting SGFE, Abu Dhabi strengthens its position as a global travel and events destination. The forum will attract industry leaders from around the world, driving discussions that shape the future of tourism.