As Oktoberfest preparations kick off in Munich, adidas has joined forces with German boutique BSTN to release a limited-edition sneaker pack that reimagines the classic München silhouette. Launching September 13, the collection offers two festive colourways that merge Bavarian tradition with a Mediterranean edge.
The collaboration draws on the long-standing presence of Italian visitors at the festival, so much so that locals now affectionately call its second weekend “Italian Weekend.” This cultural crossover inspired adidas and BSTN to design sneakers that nod to both Bavarian craftsmanship and Italian cheer.
Each pair is stamped with the word “Salute” – Italian for “cheers” – while the custom crest showcases the phrase “Brindiamo” (“let’s raise a glass”), emphasising the social spirit of Oktoberfest.
Staying true to Bavarian roots, the sneakers come in “Dark Brown / Dark Green” and “Taupe / Sage Green,” echoing the earthy tones of traditional lederhosen. Subtle embroidery at the heel adds a refined finish, paying tribute to the festival’s distinctive style.
Gracefully balancing heritage and humour, the adidas x BSTN München ‘Oktoberfest’ sneakers capture the shared joy of cultural exchange. Available exclusively at BSTN’s Munich flagship and online, the drop is expected to be one of the season’s most talked-about releases.