The young Barcelona star’s emblem will feature on boots and apparel, highlighting adidas’s focus on the future of football.
A Logo That Tells a Story
adidas has unveiled a custom signature logo for football prodigy Lamine Yamal, marking the latest step in the brand’s collaboration with the 17-year-old Barcelona sensation. The emblem will appear on his boots and future co-branded apparel, positioning Yamal as a rising face of adidas Football.
The design reflects Yamal’s roots and personal journey. Featuring a stylised “L” and “Y”, the letter “Y” is shaped like a street sign, symbolising the streets of Barcelona where he first honed his skills. The logo serves as both a tribute to his beginnings and a symbol of his future potential on the global stage.
Rising Star of Football
Yamal signed a multi-year deal with adidas in February 2024 and has quickly become one of the sport’s most exciting talents. He is the youngest player ever to play for FC Barcelona and the youngest to score in La Liga.
The creation of a personal logo at such an early stage is a rare honour, previously reserved for icons like Lionel Messi. This move underscores adidas’s confidence in Yamal’s ability to become a generational football star and a long-term ambassador for the brand.
adidas Invests in the Future
The launch reflects adidas’s ongoing strategy to identify and support emerging talents who embody the spirit of innovation and performance. By giving Yamal his own emblem, adidas signals a long-term commitment to shaping the next generation of football icons while strengthening the connection between the player, his personal story, and the brand.
The logo will be rolled out across boots, kits, and future apparel collections, allowing fans to celebrate Yamal’s journey and follow his ascent in the game.