AMI marked its 15th anniversary at Paris Fashion Week with a Fall/Winter 2026 runway collection that balanced continuity with renewal. Set in a raw, industrial Haussmannian space on the Champs-Élysées, the show signaled a forward-looking phase while reaffirming the brand’s founding values. As a guiding idea, Creative Director Alexandre Mattiussi referenced the logic of a Rubik’s Cube, emphasizing how minor adjustments in styling or detail can fully alter perception. As a result, the collection focused on modularity and adaptability, aligning closely with the realities of everyday Parisian life.
Silhouettes, color, and material strategy
At the core of the lineup were confident silhouettes defined by natural volume and a distinctly Parisian ease. In menswear, long and expansive proportions contrasted with cropped, streamlined cuts, while womenswear introduced sculptural volume around the hips without sacrificing movement. Meanwhile, balloon shapes and oversized outerwear reinforced themes of longevity and wearability, which remain central to the brand’s positioning.
Color played a key role in the collection’s commercial strategy. While elegant neutrals anchored the looks, they were consistently energized by emerald green, saffron, royal blue, and multiple intensities of red. In contrast, softer tones such as sky blue and vanilla tempered the palette, ensuring balance. Additionally, a dense mix of leathers, textured knits, and colorful jerseys delivered tactile depth, supporting both visual impact and seasonal versatility.
Craft, presentation, and brand positioning
Graphic rhythm emerged through the use of classic patterns, including checks, stripes, chevrons, houndstooth, herringbone, and argyle, which added motion and variety across categories. By positioning the audience close to the runway, the brand encouraged direct engagement with craftsmanship and fabric quality. Consequently, the presentation underscored a commercial philosophy rooted in sincerity and function. Paired with an upbeat electronic soundtrack, the show reinforced AMI’s commitment to producing clothes designed not for spectacle alone, but for sustained, everyday wear.