Dubai, UAE – Renowned NFT artist Amrita Sethi is set to break new ground with her latest AI art launch titled “Faith” aiBYTEs at the ftNFT phygital space located in Dubai Mall, the world’s largest shopping center. The collection will be available from Friday, April 21st, 2023, to celebrate the holy month of Ramadan and Eid. It promises to be an unparalleled experience that merges the ai, augmented reality, and the physical and digital worlds.
In this collection, amrita merges her signature SoundBYTEs with AI to create unique pieces of art. She begins by creating a poem or word prompt using AI or her own imagination, which she then uploads into various AI technologies to generate images. She then records herself saying the words and captures the shape and structure of the sound wave. Next, she hand draws the words in the shape of the sound wave onto the images to create the aiBYTES. The addition of augmented reality brings the artwork to life, making it an immersive experience for art lovers.
The artwork explores how the power of words can create multiple images and realities, and showcases how AI technology can be unique to each artist’s creative process. amrita’s signature motto of ‘a word is worth 1,000 images’ as it resonates with ai- where word prompts are able to produce thousands of images- a phenomenon that’s taking the world by storm
“Artificial intelligence is transforming the world we live in, from the way we work and learn to the way we communicate and experience the world around us. It is not just a technology, but a powerful tool that has the potential to enhance our lives in countless ways.” – Sundar Pichai, CEO of Google.
The seven artworks in the collection, all 1/1 originals signed by the artist, will be available as both physical artwork and as an NFT. They celebrate the holy month of Ramadan and the welcoming of Eid, weaving both English and Arabic.
The collection not only pushes the boundaries of technology but also showcases how AI can enhance our lives rather than replace them. She layers on augmented reality to transform viewing art from a 2D to a multi-sensory 3D experience with sound.
Don’t miss the opportunity to meet Amrita and experience her artwork in person at the ftNFT – the world’s first phygital space in Dubai Mall on April 21st from 7 PM to 9 PM. This is an opportunity not only to view the collection but also to engage with the artist and gain insight into her creative process.
Amrita Sethi’s latest NFT collection is the future of AI and art. Experience it for yourself at the world’s largest shopping mall in Dubai at ftNFT.
amrita
amrita is the first NFT artist in the UAE, a phygital artist, a pioneer and thought leader in the web3 space as well as an award-winning UAE golden visa holder. After a successful career in the banking world, amrita left the corporate world to become an artist, creating her multimedia art genre, SoundBYTEs(c). Pushing boundaries, amrita harnesses technology as a digital paintbrush, seamlessly merging the physical and digital worlds while exploring the power of storytelling, Her other collection such as The AlphaBYTEs, The CrystalBYTES, and the AIBYTEs continue to explore sound and storytelling transforming new languages and infusing human consciousness into art.
Her collections have led to her recognition and coverage with Forbes, CNN, BBC World, CNBC, Bloomberg, etc., to winning awards, being selected for Expo 2020, and creating one of the world’s largest augmented reality murals and the first in the Middle East. amrita works with physical artwork, murals, sculptures, NFTs, and fashion and adds augmented(AR), virtual reality(VR), and artificial intelligence(AI) into her work. amrita aims to inspire change through art and technology, empowering individuals and communities to find their unique voices and share their stories.
