Anti Social Social Club And G-SHOCK Collaborate

Meanwhile, Anti Social Social Club and G-SHOCK have launched a joint spring capsule built around durability-led lifestyle products. Notably, the collaboration debuted this past weekend and blends G-SHOCK’s technical reputation with the label’s cult-driven visual language. In addition, the partners frame the release as a “vibrant spring capsule” anchored by a custom watch that encourages wearers to “Get Weird.” As a result, the project targets consumers seeking expressive design without compromising performance credentials.

Watch design and technical identity

Meanwhile, the ASSC x G-SHOCK watch serves as the commercial centerpiece of the collection. Notably, the model reinterprets the brand’s shock-resistant silhouette through a transparent case and band. At the same time, the open construction exposes both internal components and the wearer’s wrist. In addition, the dial introduces exclusive floral and butterfly graphics that soften the industrial character of the hardware. Moreover, the digital display flashes “GET WEIRD” when illuminated, reinforcing the collaboration’s playful positioning. However, the watch continues to meet G-SHOCK performance standards for impact resistance, water resistance, and outdoor wear.

Apparel expansion and retail outlook

Meanwhile, the capsule extends beyond hardware into apparel and accessories designed for coordinated seasonal styling. Notably, the lineup includes hoodies and T-shirts in sizes XS through 2XL, featuring co-branded graphics that combine technical motifs with wavy typography and nature elements. In addition, caps, a tote bag, and a co-branded water bottle complete the assortment. At the same time, the release strategy concentrates distribution through a single channel, as the Anti Social Social Club x Casio G-SHOCK collection is available exclusively via the ASSC online store.