Tote bags, scarves, and pocket squares boasted by Casa-pop under their ‘art around the clock’ make art be a part of wherever and whatever you are.
Casa-pop is the cosmopolitan and kitschy prêt diffusion line by celebrity interior designer Raseel Gujral Ansal. They recently launched a limited-edition Art Around the Clock collection. This brand is targeted toward the young urban diva who was born in Delhi.
“The brand is high on quirkiness and it is reflected in products across various categories such as wallpapers, fabrics, tableware, and incidental furniture apart from the usual offering in bags, scarves, and pocket squares. Coming from a family of artists, I was always interested in art and graphics, so, this time I thought to give art a spin on our accessories line,” says Raseel talking about the brand and what inspired the collection.
The shift from being an interior designer to a fashion designer was an organic one that started seven years ago with art on wallpapers and moved on to other mediums. “I go with my intuition when I am choosing graphics for my line. It takes about one month for the ideation process and then another month for production. We source our fabrics like velvet and satin silk from in and around Delhi. The Art Around the Clock collection boasts of tote bags, scarves, and pocket squares in bright pops of colors and intriguing prints of a tiger, monks, and royals amongst others,” she shares. Raseel’s art prints on wallpapers are next in the pipeline. Rs 4,500 upwards. Available online.