Celebrated for its vibrant art scene, we hit the streets of Miami to blend art and engineering, making a bold statement ahead of the Miami Grand Prix.
Miami: A Cultural Hub
Miami is a pulsating cultural hotspot, renowned for its dynamic mix of art and entertainment. As we travel globally, we immerse ourselves in the local culture of each city, encouraging fans to help co-create our journey. Our third visit to the Magic City was no exception.
After connecting cultures through sport in Shanghai, we tapped into Miami’s rich art and entertainment scene to bring F1 closer to fans, taking the sport to the streets of the 305.
A Moving Art Installation
This week, Miami served as our canvas, showcasing a blend of engineering prowess and sporting excellence. We toured the city with our F1 show car displayed on a flatbed truck, encased in a transparent glass case to resemble high-value art in transit.
Driven by two pit crew members in full race gear, this “moving gallery” visited iconic Miami locations like South Beach, Wynwood, and Downtown, turning heads across the city. To complement the mobile masterpiece, we painted a mural next to Ball and Chain, a legendary bar in Little Havana, adding to the area’s lively street art scene.
Engaging with Fans
Throughout the week, we collaborated with partners to bring fans closer to the sport, offering meet-and-greet opportunities across Miami. Fans also joined us on a Citi Bike tour led by Aston Martin Aramco Driver Ambassador and F1 Academy Head Jessica Hawkins. The ride showcased Miami’s famous landmarks, with participants sporting our latest limited-edition Miami collection.
A Star-Studded Event
We turned up the heat ahead of the on-track action by co-hosting the Sports Illustrated Grand Prix Party, one of the most anticipated events of the week. Now in its third year, the party was hosted by NFL legend Tom Brady and featured prominent figures such as Duke Riley, Raheem Mostert, and Jeff Bezos. The stunning Surf Club Restaurant at the Four Seasons Hotel set the stage for this gathering of sports, entertainment, and business elites.
Behind the Scenes at the Miami GP
I / AM members were treated to an exclusive experience at the Miami Grand Prix paddock, with a behind-the-scenes tour of the Aston Martin Aramco House and the paddock area. They had the chance to meet team members and get an insider’s view of the action before we took to the track in Miami.
By blending art and engineering, we made waves in Miami, turning the streets into a celebration of culture, sport, and creativity.