The showcase highlights Audi exclusive’s 30-year legacy of craftsmanship and design innovation.
At Milan Design Week 2025, Audi exclusive celebrated 30 years of personalization with the debut of a special edition A6 Avant. This bespoke show car features a striking interior wrapped in Baikal Blue and Neodymium Gold. It is enhanced with contrast stitching and premium materials like Dinamica microfiber and recycled fabrics.
This reveal reflects Audi’s belief that every vehicle should serve as a personal statement. While the bold color scheme captures attention, the sustainable materials show the brand’s ongoing commitment to eco-conscious luxury. In doing so, Audi has successfully combined personalization with responsibility.
New Colors and Materials Expand Personalization Options
In addition to the showcase vehicle, Audi exclusive introduced new customization options. These include exterior colors like Midnight Green and Nogaro Blue. Furthermore, a new set of 21-inch tri-color wheels was presented. Finished in burnished metallic black with Neodymium Gold and silver accents, the wheels highlight Audi’s design flair.
As part of the exhibit, Audi also introduced the “Material Bar.” This interactive section invited guests to explore seating samples in various textures and shades. Thanks to this experience, visitors could better understand Audi’s attention to detail in every design choice.
Innovation Meets Individuality
While style took center stage, Audi didn’t neglect performance. The A6 Avant’s aerodynamic efficiency—measured at an impressive drag coefficient of 0.25—was highlighted. In addition, the second-generation digital OLED rear lighting system showcased Audi’s technological edge.
New decorative inlays, such as poplar in natural silver brown and light gray linen, were also introduced. These additions offer even greater flexibility for those designing their ideal interior. To make the process more accessible, Audi updated its digital customizer tool. Now, customers can explore the entire range of personalization options from the comfort of their home.
