The 20th edition of BeautyEurasia: International Cosmetics, Beauty and Hair Exhibition is set to take place at the Istanbul Expo Center from June 18–20, 2025. Organized by ICA Events, the exhibition will mark two decades as one of the most significant collaboration platforms in the cosmetics and beauty industry across Türkiye and the broader Eurasian region.
This year’s milestone event will welcome exhibitors from a diverse array of countries including China, South Korea, Russia, Bulgaria, Egypt, the United States, France, Italy, Spain, and India. It will continue to foster international trade relations and highlight Türkiye’s growing role as a regional hub for cosmetics innovation and export.
Global Participation and Industry Reach
Over three days, BeautyEurasia will host a wide range of booths showcasing cosmetics, beauty, and hair care products. The event is expected to attract over 15,000 professional visitors from more than 100 countries, including more than 600 VIP hosted buyers. In addition to product displays, the exhibition will also feature sector-specific activities designed to encourage networking, deal-making, and knowledge exchange among participants.
Supporting Growth and Export Opportunities
Filiz Mehmedova, Exhibition Director for BeautyEurasia, highlighted the significance of Türkiye’s position in the global cosmetics sector, noting both its robust production capabilities and growing export potential.
“Türkiye holds a strong position in the cosmetics industry in terms of both production and exports. As a platform that supports this potential, BeautyEurasia will once again contribute to strengthening partnerships and creating new export opportunities, just as it does every year. Throughout the exhibition, exhibitors will have the chance to engage directly with professional buyers from various regions.”
She also emphasised the continued demand from both domestic and international exhibitors, underlining the exhibition’s status as a key meeting point for industry professionals. This year’s edition will feature a diverse programme and brands from around the world, reflecting the dynamic and evolving nature of the beauty and personal care market.