Late last year, Bentley introduced its upgraded Supersports model, a limited-production run of 500 vehicles. However, the company positioned the coupé as its most dynamic production car to date while preserving its established design language. Moreover, demand from performance and motorsport enthusiasts led to the entire allocation selling out before production.
Vehicle performance and engineering focus
Meanwhile, the new Supersports delivers 666 PS from a twin-turbo V8 engine without a hybrid system. In addition, it becomes the first Continental GT to weigh less than two tonnes and the first to feature rear-wheel drive. As a result, the model places greater emphasis on driver control, agility, and aerodynamic performance. Moreover, the two-seat configuration incorporates extensive carbon-fibre bodywork that generates an additional 300 kilograms of downforce. At the same time, these design changes create a more aggressive visual stance while supporting track-oriented handling.
Film launch and brand positioning
To demonstrate the car’s capabilities, Bentley released a short film starring extreme sports and motorsport athlete Travis Pastrana. Meanwhile, the production, titled Supersports: FULL SEND, follows a Gymkhana-style format around the company’s headquarters in Crewe, England. In addition, the film places the Supersports alongside heritage vehicles, Le Mans race cars, and concept models to highlight the brand’s technical evolution. For this production, a modified version of the car features a hydraulic handbrake named Mildred and power-braking functionality. However, these elements will not be available on the production model.
At the regional premiere in Dubai, Bentley presented the Supersports to an audience of 400 guests, including customers, industry figures, and brand ambassador Lucien Laviscount. Moreover, the vehicle appeared in its Daybreak specification before an immersive large-format screening. As the athlete arrived at the venue in the modified car, Pastrana commented on his experience: “I’ve never been able to take a stock vehicle and drift it around so effortlessly everywhere I’ve wanted to go. When you get in, it feels like a luxury Bentley car with its smooth power transition and stability. It’s unbelievable how you can slide it and feel in total control as you’re doing it.”
Commercial outlook and customer strategy
Finally, Bentley board member Christophe Georges described the event’s strategic role, saying, “We combined authenticity, new ambassadors, our extraordinary customers and unexpected product stories into one remarkable evening. Our attention now turns to working with each Supersports customer to take them on their own extraordinary journey, through an incredible world of specification possibilities.”