BESTSELLER showcased contemporary collections from fashion brands like Jack & Jones, Vero Moda, ONLY, and other premium upcoming brands.
UAE, 1st May 2024: BESTSELLER, the Danish fashion house renowned for contemporary apparel and accessories is all set to grow its portfolio in the UAE region. The fashion house will be opening its first flagship Jack & Jones retail store in the near future. The regional head-office in Dubai Design District hosted the grand showcase of BESTSELLER’s top brands. Namely, Jack & Jones, Vero Moda, ONLY, and other premium upcoming brands, which highlighted their latest collections.
BESTSELLER has actively designed its office and showroom space in the MENA region. They aim to cater to and service all wholesale, e-commerce, and retail partners. Essentially, the focus is on tech and sustainability in fashion. The fashion house has implemented multiple initiatives to enhance the customer experience. Fundamentally, this includes buying, reporting, data analysis to consistently optimizing the customer and product performance.
BESTSELLER’s Commitment to Quality and Innovation in Fashion Retail
Elke Jungbauer, Commercial Director, BESTSELLER MENA commented, “Known for its commitment to quality and craftsmanship, BESTSELLER has successfully garnered the trust of customers globally by offering products made with attention to detail and benchmark production standards. BESTSELLER’s focus on trendy designs and competitive pricing are aimed to making fashion accessible reaching a wide range of customers. This combination of quality and affordability sets BESTSELLER apart in the wholesale & retail landscape.”
Based on many decades of data and experience, BESTSELLER has devised the NOOS program, also stands for ‘Never Out of Stock.’ It tackles product availability and convenience for shoppers. The program ensures that the key items are always in stock. Moreover, it offers customers a reliable selection of essential wardrobe pieces year-round. Significantly, it is providing a dependable shopping experience, fostering brand loyalty and trust.
BESTSELLER’s NOOS Program: Elevating Customer Experience and Retail Innovation
“The almost limitless possibilities of the NOOS program provides a balance between stability and innovation that caters to the changing customer preferences in the MENA region, providing a competitive advantage and a compelling unique selling proposition for the apparel group. Customers appreciate the consistency and convenience of the NOOS program, which strengthens BESTSELLER’s position as a trusted fashion retailer in the region. BESTSELLER has further innovated the shopping experience by adding numerous digital tools to the showroom and web store, underlining our commitment to excellence and growth in the UAE and beyond,” added Jungbauer.
While BESTSELLER opened its first Vero Moda Partner Retail store in Jordan in November 2023, JACK & JONES has 12 Partner Retail Stores in the MENA region. These stores are located in Saudi Arabia, Kuwait, and Jordan. Lastly, BESTSELLER also plans to launch its e-commerce operations for Jack & Jones and Vero Moda in the coming year.
