Interflora is a network of flower delivery services with more than 58,000 connected flower shops spread throughout more than 140 nations. In 1920, a nurseryman named Carl Englemann in Saffron Walden, Essex, and a florist named Joe Dobson of Leighton’s Seedsmen and Florists in Glasgow were trying to expand their businesses. They applied to become international members of the Florists Telegraph Delivery Association, which had been around in the US since 1910 and is now known as Florists’ Transworld Delivery. The UK branch of the FTDA was established in 1923 with 17 members. Flowers by Wire was one of the advertising catchphrases used at a time when florists were communicating with one another via telegraph. Telegrams were thereafter sent from one member to another.
In the original Interflora Directory, used by members, the longest-established members could be recognized by their telegraphic addresses. This would be the only telegraphic address in that city to include the name Interflora. In the case of the founding members, their telegraphic addresses were “Interflora Glasgow” and “Interflora Saffron Walden”, respectively. In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known. “Say it with Flowers” became the subsequent and most famous slogan associated with Interflora.
The company presents assorted options for buying flowers from same-day delivery bouquets for your last-minute plans to international ones for your loved ones overseas. Anniversary Flowers and Birthday Flowers stand to add a splash of colour to your celebrations, all ordered online from the luxury of your home.
Interflora champions the technologies of the internet to deliver hand-made bouquets of fresh flowers to their customers. The company in the early 2000s bought out a system called Rose, which used broadband connection. This enabled orders to be transmitted in real-time. All in all, it ensured a more pleasant experience for its consumers and helped Interflora truly become international.