Canon officially launched its ‘Moments That Matter’ photography competition. Held in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), the competition aims to provide a platform for people to harness the power of visual storytelling to spark positive change. Focused on sustainability – one of Canon’s key corporate pillars and a theme of Expo 2020 Dubai – the competition will allow entrants to showcase what the future of the planet means to them.
With prizes including $8,000 in cash, gold coins and Canon equipment up for grabs, the ‘Moments That Matter’ competition is open to photography enthusiasts from around the world aged 18 and over.
Participants are being challenged to capture and submit five images that best reflect the ideals of sustainability across any of four categories critical to global sustainability issues: Economic, Human, Environmental and Social.
Offering a wide spectrum for creativity, the entry categories are sub-divided into ‘Moments that make us’ (Environment), ‘Moments that heal us’ (Human), ‘Moments that save us’ (Social) and ‘Moments that develop us’ (Economic). Submissions can be entered via Canon’s website.
The submissions will be judged by an international panel of experts, including Fiona Shields, head of photography at Guardian News and Media Group; Kathy Moran, the deputy director of photography for National Geographic magazine; Aïda Muluneh, Canon ambassador and founder and director of Addis Foto Fest; Brent Stirton, Canon ambassador and senior photographer at Getty Images, and Muhammed Muheisen, Canon ambassador, National Geographic photographer and founder of Everyday Refugees.
Images from the shortlisted winners will be available to view in a virtual gallery hosted on Canon’s website, plus at a physical gallery located in Expo 2020 Dubai’s Sustainability Pavilion.
Venkatasubramanian Hariharan, Managing Director, Canon Middle East and Turkey, said: “At Canon, we are exploring what ‘The Future of the Planet’ may look like, while picturing a sustainable future for all. As part of our efforts to bring this important topic into the light, we have launched the ‘Moments that Matter’ photography worldwide competition at Expo 2020 Dubai.
“This is an issue that will impact all our futures, which is why we want to engage the world and see through the eyes of as many people as possible, sharing in their vision of what the future of the planet means to them.
“This initiative will help people to see the bigger picture and how sustainability can frame every aspect of our lives.”
Throughout October to January, Canon will host a series of webinars that will feature tips and tricks from Canon ambassadors that will help audiences to enhance their story-telling skills. These webinars are open to the public and are accessible through Canon’s website.
The ‘Moments That Matter’ competition is part of a series of interactive events and programs to promote using the power of imagery to capture, preserve and share with the world the most inspiring transformative ideas showcased at the exhibition. Canon’s interactive events and programs aligns with Expo 2020 Dubai’s pillars of Opportunity, Mobility and Sustainability with corporate priority platforms of the ‘Future of the Planet’, the ‘Future of People in it’ and the ‘Future of what is Possible’.
For more information on entry submission and terms and conditions, please click here.