Architecture studio CEBRA is designing a new Lego Innovation Campus in Billund, Denmark. Located opposite the Lego factory, the site will serve as a workplace for 1,700 employees, including over 600 designers.
The campus adds to Billund’s growing list of Lego landmarks. These include the Lego Group’s headquarters, the BIG-designed Lego House, and a car park made with Lego road plates. However, this new structure will be the first to unite Lego’s entire design team under one roof.
“The core concept behind the Lego Group’s Innovation Campus was to create a world-class playful workplace,” said Line Ørnstrup, vice president of workplace experience at the Lego Group. “It brings together the company’s creative minds in a space designed to think, imagine, build, and evolve.”
Interlocking Timber Design Inspired by Lego Bricks
The campus will feature six modular buildings, all constructed from glue-laminated timber (glulam). Each block will surround a central atrium. Together, they’ll connect through a continuous interior walkway called the “PlayWay.”
“The PlayWay is the main artery of the Innovation Campus,” explained CEBRA founding partner Mikkel Frost. “It connects all six buildings and encourages natural moments of social interaction. These loops resemble individual neighbourhoods, separated by green outdoor spaces.”
The layout ensures daylight and landscape flow into each area. By mirroring the form of Lego bricks, the design blends branding with functionality.
A standout feature will be a Lego element library containing over 20,000 parts in 70 colours. This library, the largest in the world, will serve as a daily resource for designers.
A Sustainable Workplace Built With Purpose
The Lego Innovation Campus is being built to meet LEED Platinum standards. The company aims to cut emissions by 37% by 2032, using 2019 as a baseline. To help meet this goal, the building’s core and walls will use FSC-certified European timber.
“This responsibly sourced material significantly reduces upfront carbon emissions,” said Ørnstrup. “Timber also adds warmth and texture, which supports comfort and creativity in the workplace.”
In addition, Lego designers used actual bricks to prototype ideas during the planning phase. This hands-on approach reflects the company’s values in both form and function.
Beyond the new campus, CEBRA’s past Lego projects include a parking facility designed with integrated toy road pieces. Nearby, the CF Møller-designed headquarters and the BIG visitor centre further enrich Billund’s architectural identity.
With construction underway, the Lego Innovation Campus stands as a bold vision of how architecture can express a brand’s values—sustainably and playfully.