COÉGA Sunwear, a homegrown sustainable and comfort swimwear brand marks a significant milestone this year, with the brand celebrating its 20th anniversary. The landmark occasion signifies COÉGA’s journey and tremendous progress from a local start-up business to now being available in over 150 retail locations across 12 countries worldwide.
COÉGA Sunwear has made significant strides over two decades, transforming from a home-grown label to an international swimwear brand with noteworthy achievements across key sustainability pillars. Demonstrating innovation and quality in the beachwear clothing and accessories space, COÉGA was one of the first inclusive brands to introduce protective, sustainable and modest swimwear for everybody.
Commenting on this occasion, Maureen Hall, Founder & CEO of COÉGA Sunwear, said, “Looking back on the last twenty years, I am grateful for our loyal customers who have been instrumental in our growth. Meeting the evolving needs of the customers from the region and providing an exceptional customer experience is at the heart of what we do. As we venture into the next phase of our journey, we are committed to our purpose of becoming the number one inclusive swimwear brand, while maintaining the quality and comfort, with a focus on innovation, growth and excellence.”
As a long-standing partner of the brand, Wild Wadi was the perfect destination to host COÉGA’s milestone celebration which resulted in a resounding success. The event witnessed an impressive gathering of media, regional influencers, loyal customers, and the COÉGA crew along with families revelling in a day brimming with captivating activities.
As part of its sustainability initiatives, COÉGA is committed to reducing its carbon footprint by manufacturing locally in the UAE. The brand has partnered with several environmental initiatives such as
such as Clean Ocean by Virtue and Azraq. This is in addition to using eco-friendly fabrics since 2014, recyclable packaging, applying minimal waste techniques for production and supporting slow fashion.
“While the business has witnessed a 161% revenue growth since 2019, with a four-fold increase in customer base, our plans for the future of the brand include expansion to newer markets, comprising UK, Europe, and India. We are also looking to expand our market share in the GCC region, by partnering with established wholesalers, distributors as well as retailers in these regions.”, Maureen added.