For the BOSS ONE Bodywear collection, David Beckham has reunited with the iconic German fashion house, unveiling a new campaign shot by renowned photography duo Mert and Marcus. The collection, which features an assortment of trunks, boxers, and T-shirts, marks the latest collaboration between Beckham and BOSS, who has been a longstanding brand ambassador.
A Personal Portrait of Beckham
While Beckham has been the face of many underwear campaigns over the years, this particular one offers a more personal look into his life. Tying into BOSS’s “Be Your Own Boss” campaign platform, the visuals follow Beckham as he transitions from his sports car to his New York apartment, offering an intimate glimpse into his life as he unwinds after a busy day. The campaign portrays Beckham in a relaxed, genuine light, a departure from typical high-energy fashion campaigns.
Beckham himself commented on the project:
“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse,” Beckham said. “The new BOSS ONE collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
The Campaign’s Global Reach
The new campaign is set to appear on billboards in major cities, department store window displays, and for the first time in BOSS’s history, it will also be featured on vending machines, where customers can purchase the bodywear collection.
Explore the campaign visuals in the gallery above, and head to the BOSS website to shop the new BOSS ONE Bodywear collection.