Mercedes-Benz was created by two visionary men with a common passion for engineering and mechanics: Karl Benz and Gottlieb Daimler. Karl Benz established Benz & Cie. and Gottlieb Daimler established DMG. In 1900, the “Mercedes” car was developed by DMG, but the brand experienced a roadblock when the war broke out in Germany, as it made gasoline unaffordable for drivers. Fast-forward to 1926, DMG and Benz & Cie. merged into Daimler-Benz. In 1927, around 7,000 Mercedes-Benz cars were produced and it proved to be a profitable merger. The Mercedes-Benz W15 emerged three-years later and fast became one of the most desirable vehicles on the market.
The brainchild of the sons of Gottlieb Daimler, Paul and Adolf Daimler, the original Mercedes-Benz logo was a gold star. Inspiration for this design came from a symbol used by their father to mark family postcards. Through the evolution of Mercedes-Benz, the logo was altered and eventually became a white star at the center of a thick circular border with detailing around the edges. Today, a silver circle with a Three-Pointed Star in the center is now recognized as the Mercedes-Benz logo. While the logo meaning was rooted in family, it now has come to represent the strength and prevalence of Daimler engines on the land, on the sea, and in the air.