The FedEx company was founded in 1971 as a packaging delivery startup. Over several decades, it has developed into a powerful logistics brand and trendsetter. The company’s award-winning logo became one of the factors behind the mind-blowing success of FedEx.
The FedEx logo is a worldwide classic example of delivering a strong message with negative spaces. Considering the growth and reach of FedEx, the logo design was centered around a few traits: service, speed, precision, and reliability. If you look carefully between the “E” and “X” in the FedEx logotype, you’ll notice a small arrow sticking out, pointing to the right. The designer himself loved using negative spaces. So, while designing the FedEx logo’s current variant, he incorporated a secret arrow and kept nearly 40% of the blank space white. Among different color combinations, the company opted for the mix of orange and violet that stands for prosperity and prestige.