Nike is a United States corporation with headquarters in Washington County in the state of Oregon. In 1964 the company was founded by Phil Knight and Bill Bowerman. The company was initially known as Blue Ribbon Sports but switched to the present Nike name in 1971. The Nike logo is, in some way, the best type of emotional communication. Through its slogan “Just Do It” and visual elements, the company has endeavored to promote the psychological impact of its products.
The Nike swoosh symbol is one of the world’s simplest but most effective branding visuals. Along with athletes and sports followers, millennials like buying products bearing the Nike logo. The swoosh image has a life of its own as it’s already patented and extremely popular.
The Nike logo was designed by Carolyn Davidson, a graphic design student attending Portland State University, where Phil Knight, one of Nike’s founders, was an accounting professor. For her troubles, Carolyn Davidson was paid just $35! The swoosh symbol is the shape of a wing of Nike, the Greek Goddess of Victory. So, Carolyn Davidson had the shape of the wing in mind, thanks to the goddess.
