Amazon was first founded in Bellevue, Washington, in July 1994 by Jeff Bezos. The journey from a regular online bookstore to one of the world’s biggest online stores where you can buy absolutely everything was long and not easy. Amazon has used several logos over the years. The current Amazon logo depicts the absolute message that they sell everything. The orange smile connected to the letters “A” and “Z”, implies that you can find all the things you need on Amazon – from A to Z. The smile added more confidence to the brand. If you look at the bit deformed “Z”, you may see a cheek. It was a confident yet warm smile, welcoming customers. Or, you may consider it a smirk of a winner or a satisfied smirk of a glad customer who has found whatever they needed. The logo has become so synonymous with Amazon that the company feels comfortable enough putting the smile (or smirk) by itself on some of the sides of its packages.
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